Examples of social canaries in actionPublié : 2007-02-23
The former is relatively easy to track as lawsuits are eminently public and require visible displays of threats. The latter is not. Somewhere else in my blog I point to the Kryptonite incident. Anecdotal then. Dismissed by many. But the process is becoming more prevalent as more articulate consumers find ways to interact around a common concern.
There are tools one may use to track such occurrences, but I would argue that they are difficult to implement in a forward-looking way — it is easy to trace the history of a trend looking backwards, but extremely difficult to tell if a low-level signal is the beginning of an exponential growth or just that, a low-level signal.
Consumers’ revolt: Power to the people Consumer militancy erupts as individuals join forces on the internet to fight back against the state and big business